BALM 1 The Marketing Process: Programme for Term Two

Assignment due 13 February

Week beginning

Lecture

Seminar

     

10/1

Place: whatever that means

Distribution channels in leisure

17/1

Marketing Communications

 Creative briefs exercise

24/1

Sales Promotion

Presentations

31/1

Public Relations

"

7/2

Direct Marketing notes

Powerpoint presentation version

Brendan Jones on DM in T&T

"

14/2

Personal selling
for exhibitions see AEO site

"

21/2

Designing and delivering quality service

Sponsorship (link to Bruce’s F1 presentation)

28/2

Regulation and ethics in Marketing

 What is good service?

7/3

Internet marketing communications

Unethical or shock advertising

14/3

 Organising for Marketing

Revision

 

There will be revision lectures and seminars after the Easter break
 Revision Guide

Assessment

There will be three assignments

The essay  in Term One 40% of coursework mark

A marketing plan in Term Two 50%

A company monitoring exercise with seminar presentations 10%

In calculating your final mark for the year, your coursework counts for 40% and the examination for 60%